VOLF10: "The difference between mere management and leadership is communication"—Winston Churchill

It’s a fact of organisational life: To lead well, you must communicate well.


To be a leader, you need to have followers. To have followers, a leader should able to communicate his vision and strategy well and able to motivate others towards the same goal.

Leadership is about communication... which goes hand-in-hand with an organisational success. No matter how compelling the vision or how brilliant the strategy, without good communication there will be no execution.

Leadership communication is vital in inspiring others to adopt ideas generated or set by top management. Failure to communicate effectively will normally lead to failure to achieve desired result.

Therefore for potential leaders they need to improve leadership communication skills in order to build greater buy-in, hence overcome resistance to change. This will ensure full support from whole organisation and therefore ensure execution.

Among good tools in leadership communication is through coaching, counseling and mentoring. These tools are proven to be effective to improve performance.

During the 1st quarter of this year, I’ve helped mentoring a sales launching event at our Point-of-Sales. It enables me to ensure the success of the event by providing coaching session with the relevant personnel. The sessions helped in planning the event, identifying critical success factors and clarifying issues pertaining to the event.